Your Store Is
Leaking Revenue.
These 21 Prompts
Find Every Hole.

You are an expert eCommerce CRO specialist. I'm going to give you the full copy from a product page on my Shopify store. Audit it against the checklist below and give me a prioritised list of issues with severity ratings and exact fixes. Product page copy: [PASTE YOUR FULL PRODUCT PAGE TEXT HERE] Context: - Product price: [PRICE] - Image gallery: [DESCRIBE: how many images, what they show — renders, lifestyle, UGC, etc.] - Average category price: [COMPETITOR AVG PRICE] Audit for: 1. HEADLINE — Does it lead with the customer's desired outcome, not just the product name? 2. IMAGERY — 6+ images minimum? Real-life use, quality/materials, scale, multiple use cases? 3. BENEFITS VS FEATURES — Does copy lead with what the customer gets, not what the product is? 4. SOCIAL PROOF — Reviews, star ratings, review count visible above the fold? 5. OBJECTION HANDLING — Does the page address the top 3 reasons someone would hesitate at this price? 6. TRUST SIGNALS — Shipping time, guarantee, secure checkout, returns policy visible? 7. CTA — Add to cart above the fold? Sticky add-to-cart on mobile? 8. PRICE JUSTIFICATION — For products over $80, does the page clearly justify the price? 9. URGENCY/SCARCITY — Any legitimate urgency present? 10. COPY SPECIFICITY — Specific numbers and outcomes, or vague claims? For each issue: state the problem, rate severity (HIGH / MEDIUM / LOW), and give the exact fix.

You are a direct response copywriter specialising in eCommerce product pages. Rewrite my product description to be more benefit-led and customer-outcome focused. Current product description: [PASTE YOUR CURRENT PRODUCT DESCRIPTION] Top phrases from my 5-star reviews (copy directly from reviews): [PASTE 5–10 SHORT QUOTES OR PHRASES FROM YOUR REVIEWS] Top complaints or hesitations (3-star reviews or customer support tickets): [PASTE 3–5 COMMON COMPLAINTS OR QUESTIONS YOU RECEIVE] Rules for the rewrite: - Lead with the customer's biggest desired outcome in the first sentence - Use the exact language customers use in reviews — do not clean it up or formalise it - Address the top 2 hesitations directly in the copy - Short paragraphs (2–3 lines max) - 4–6 benefit bullets: [Outcome] — [how the product delivers it] - End with a one-line trust statement Write 2 versions: one for a customer who has never heard of this product, one for a customer who has been comparison shopping.

You are a product photographer and eCommerce creative director. Build a product image brief for my Shopify product page. Product: [PRODUCT NAME + ONE SENTENCE DESCRIPTION] Price: [PRICE] Primary customer: [DESCRIBE: age, how they use the product, where they use it] Images I already have: [LIST CURRENT IMAGES — e.g. "white background renders, one lifestyle shot, no UGC"] Build a prioritised shot list of images I'm missing. For each: 1. Shot type (hero, lifestyle, detail, use-case, social proof, comparison, scale) 2. Exact description of what should be in the frame 3. Conversion job this image does (what objection it handles or desire it activates) 4. Priority: HIGH (killing conversions now) / MEDIUM / LOW Focus especially on: - Images that justify the price through quality and materials - Images showing the product in the customer's real life context - Scale reference image (product vs. familiar object) - At least one real customer image (not model) if possible - One image that directly addresses the most common purchase objection

You are an eCommerce AOV specialist. Tell me if my product has opportunity for quantity breaks or bundles on the product page. Product: [PRODUCT NAME] Price: [PRICE] Do customers typically buy more than 1? [YES / NO / UNSURE] Related products: [LIST 3–5 RELATED PRODUCTS + PRICES] Current AOV: [AOV] Target AOV: [TARGET AOV] Tell me: 1. Is this product a good candidate for quantity breaks? Why? 2. What 3 bundle combinations make sense? Include suggested pricing. 3. For quantity breaks: what discount structure (if any)? Write the exact microcopy for options showing 1, 2, and 3 units — make "2" the highlighted/recommended default. 4. Where on the page should the quantity break or bundle appear? 5. What is the #1 mistake brands make with bundles that kills their margin?

You are an eCommerce UX expert specialising in cart optimisation. Audit my drawer cart against best practices. My current cart includes: [DESCRIBE YOUR CART — e.g. "product image, name, qty selector, remove button, subtotal, checkout button. No upsells, no free shipping bar, no trust icons."] Current AOV: [AOV] Free shipping threshold (if any): [THRESHOLD or "none"] Average product price: [PRICE] Audit for: 1. FREE SHIPPING BAR — Present? What should threshold be relative to my AOV? 2. UPSELL / CROSS-SELL — Complementary products surfaced? How should they be presented? 3. FREE GIFT THRESHOLD — "Spend X to unlock gift" mechanic? Should there be one? 4. TRUST REINFORCEMENT — Trust signals in cart (secure checkout, returns, reviews)? 5. URGENCY — Any urgency visible? Should there be? 6. CHECKOUT CTA — Button prominent? Any unnecessary friction before tap? 7. MOBILE — Specific issues that commonly affect mobile cart UX? For each: state the issue, explain the revenue impact, give the exact fix.

You are an eCommerce revenue optimisation specialist. Help me calculate and implement the optimal free shipping threshold. My numbers: - Current AOV: [AOV] - Average shipping cost I pay per order: [YOUR SHIPPING COST] - Product margins: [MARGIN %] - Typical order size: [1 item / 2 items / mixed] 1. What should my threshold be, and why? Show the logic. 2. Risk of setting it too high vs. too low? 3. Write 5 variations of dynamic cart progress bar copy: - Empty cart - 0–50% to threshold - 50–80% to threshold - Within $10–20 of threshold (urgency zone) - Free shipping unlocked 4. Should I show the threshold in the cart AND the announcement bar? 5. 30-day test plan: how do I know if my threshold is set correctly?

You are an eCommerce AOV specialist. Help me build in-cart upsells — strategy and copy. My top 5 products by revenue (name + price): [LIST THEM] Current AOV: [AOV] | Target AOV: [TARGET] Current upsell setup: [DESCRIBE or "none"] 1. Suggest 3 in-cart upsell pairings. For each, explain the logical reason a customer buying Product A would want Product B. 2. What's the ideal upsell price point relative to the cart total? Give the rule of thumb. 3. For each of my top 3 pairings, write the full in-cart upsell copy block: - Headline (5 words max) - One-line benefit description - Price display format - CTA button copy 4. One upsell at a time vs. multiple — what are the tradeoffs? 5. What is the #1 mistake brands make with in-cart upsells that kills main product CVR?

You are a checkout optimisation specialist for Shopify stores. Audit my checkout flow. My checkout: - Steps/pages: [1-PAGE or MULTI-STEP] - Guest checkout: [YES / NO] - Required fields: [LIST ALL — e.g. first name, last name, email, address, phone] - Payment methods: [e.g. Shop Pay, Apple Pay, Google Pay, PayPal, credit card] - Order summary visible: [YES / NO / COLLAPSIBLE] - Progress indicator: [YES / NO] - Trust badges: [DESCRIBE or "none"] - Checkout abandonment rate: [% or "unknown"] Audit for: 1. UNNECESSARY FIELDS — Which can be removed or made optional? 2. PROGRESS INDICATOR — Does the customer know how many steps remain? 3. GUEST CHECKOUT — Is it the default, or buried behind account creation? 4. TRUST AT CHECKOUT — What trust signals are missing at the point of payment? 5. PAYMENT OPTIONS — Are popular methods (Apple Pay, Shop Pay) visible before card entry? 6. MOBILE — What mobile-specific issues cause the most drop-off? 7. THANK YOU PAGE — Is what happens next (shipping time, confirmation email) crystal clear? For each: severity (HIGH/MED/LOW), likely drop-off impact, exact fix.

You are a post-purchase conversion specialist. I want to add a one-click post-purchase upsell to my store — the offer that appears on the thank you page after payment is complete. Note: Post-purchase upsells cannot hurt your main conversion rate. The customer has already committed and entered payment details. They are in a buying mindset. My store: - Best-selling product: [PRODUCT + PRICE] - Typical order: [DESCRIBE A TYPICAL ORDER] - Products that complement the bestseller: [LIST 3] - Current AOV: [AOV] 1. Best product for my first post-purchase upsell — and why? 2. What discount (if any) should I offer? Give me the framework. 3. Write the full upsell page copy: - Headline - Subheadline - 3 benefit bullets - "Yes, add to my order" button CTA - Decline link copy (write it so it doesn't feel punishing) 4. If they decline — is there a downsell that makes sense? 5. What metrics should I track? What's a good benchmark conversion rate for post-purchase upsells?

You are a direct response email copywriter for eCommerce brands. Write a 3-email abandoned checkout recovery sequence. Brand details: - Brand name: [BRAND NAME] - Abandoned product: [PRODUCT + PRICE] - Top 3 reasons customers hesitate at checkout: [e.g. "price, unsure about sizing, worried about returns"] - Brand tone: [e.g. "friendly and direct" / "premium and restrained" / "casual and witty"] - Your guarantee/returns policy: [DESCRIBE IT] Write 3 emails: EMAIL 1 — Send 1 hour after abandonment Goal: Remind, don't pitch. Just helpful. Format: Subject + preview text + body (150 words max) EMAIL 2 — Send 24 hours after abandonment Goal: Address the top objection head-on. Format: Subject + preview text + body (200 words max) EMAIL 3 — Send 72 hours after abandonment Goal: Final nudge. Can include a time-limited offer if authentic. Format: Subject + preview text + body (150 words max) + offer if any Rules: Use customer language. Don't over-explain. Checkout link is the most prominent element. Do not start any email with "I" or "We".

You are a Shopify UX specialist. Audit my store's navigation and header for conversion optimisation. My current main navigation (copy exactly): [LIST YOUR FULL NAV — e.g. "Home | Shop | Collections | About Us | Our Story | Blog | Press | Sustainability | Contact | FAQ | Wholesale"] My store sells: [1–2 SENTENCE DESCRIPTION] My primary customer: [DESCRIBE] My #1 goal for site visitors: [e.g. "buy bestselling product" / "browse the collection"] Audit for: 1. CLARITY — Can a new visitor instantly understand what you sell from the nav alone? 2. PRIORITY — Are the highest-converting pages in the most prominent positions? 3. CLUTTER — Which items distract from purchase and should move to the footer? 4. MISSING LINKS — Should a bestseller collection, bundle page, or sale page be in the main nav? 5. MOBILE NAV — What changes specifically for mobile? 6. HEADER CTA — Is there a button in the header? Should there be? 7. ANNOUNCEMENT BAR — Needed? What should it say? Give me a revised navigation structure with justification for every change.

You are a Shopify collection page specialist. Audit my collection page for conversion. Collection details: - Number of products: [NUMBER] - Available filters: [LIST — e.g. "colour, size, price range" or "none"] - Default sort order: [e.g. "manual / best selling / newest"] - Products per row desktop / mobile: [e.g. "4 / 2"] - Product card shows: [e.g. "image, name, price — no reviews, no swatches"] - Collection hero banner: [YES/NO + description] Audit for: 1. FILTERS — Right filters for my product type? Too many or too few? 2. SORT ORDER — Should best sellers lead by default? 3. PRODUCT CARD — What info maximises click-through to the product page? 4. REVIEWS ON CARDS — Should star ratings show on collection cards? 5. QUICK ADD — Add-to-cart on hover — right for my price point? 6. COLLECTION BANNER — Adding value or wasting space? 7. PAGINATION VS INFINITE SCROLL — Better for my collection size? 8. MOBILE — Most important mobile changes? Prioritise every recommendation by likely CVR impact.

You are a Shopify homepage conversion specialist. Audit my homepage. My homepage sections (top to bottom): [LIST EVERY SECTION IN ORDER — e.g. "announcement bar → header → hero banner 'Live Better' → featured collection grid → brand story block → press logos → Instagram feed → newsletter → footer"] Hero headline and subheadline: [PASTE YOUR HERO COPY] Primary CTA: [WHAT DOES YOUR MAIN BUTTON SAY AND WHERE DOES IT LINK] Audit for: 1. HERO CLARITY — Within 3 seconds: what you sell, who it's for, why they should care? 2. HERO CTA — Does it lead to a high-converting next step (bestseller, specific product)? 3. SECTION ORDER — Right order for a new visitor's buying journey? 4. DISTRACTING SECTIONS — What should be removed or moved below the fold? 5. SOCIAL PROOF PLACEMENT — Where does proof first appear? Should it be higher? 6. MOBILE HERO — Value proposition still clear on mobile? 7. SLOW SECTIONS — Elements likely causing slow load (video backgrounds, Instagram feeds)? 8. MISSING SECTIONS — What high-converting sections are absent? Give me: revised section order with one-line justification per change + rewritten hero headline and subheadline.

You are an eCommerce offer strategist. Audit my offer setup and suggest improvements. My current offers (describe all): [e.g. "10% off first order popup, occasional BOGO, Black Friday sale. No ongoing value-add offers."] Margins: [MARGIN % or high/medium/low] AOV: [AOV] | Avg product price: [PRICE] Category: [e.g. home goods, supplements, apparel, office supplies] Audit against these principles: 1. OFFER TYPE MIX — Am I over-relying on discounts? What value-add offers work for my product type? 2. OFFER PLACEMENT — Where in the funnel are my offers appearing vs. where they should be? 3. MARGIN IMPACT — Are my discounts sustainable? Minimum discount that still moves the needle? 4. BUNDLE OFFERS — Do I have bundles that increase AOV without discounting individual products? 5. FREE GIFT THRESHOLD — Would "free gift at X spend" outperform a percentage discount? 6. NEW VS RETURNING — Different offers for first-time vs. returning customers? 7. OFFER FATIGUE — Am I training my customers to wait for a deal before buying at full price? Give me 3 specific offer ideas that do NOT rely on percentage discounts, with implementation guidance for each.

You are an eCommerce AOV specialist. Help me build a free gift with purchase system — the kind Chubbies uses to gamify the cart and push customers to higher spend levels. My store: - AOV: [AOV] - High-AOV segment: [e.g. "customers who buy 2+ products spend around $X"] - Main products + prices: [LIST] - Low-cost, high-perceived-value items I could gift: [e.g. branded tote, travel pouch, sample product — or say "help me identify options"] - Average product margin: [MARGIN %] Design a 3-tier free gift system: 1. What should the 3 spend thresholds be, given my AOV and margin? 2. What gift works at each tier? Guide me if I don't have obvious candidates. 3. Write in-cart copy for each tier: - "You're $X away from unlocking [Gift]" - "[Gift] unlocked!" celebration copy 4. Where should this appear? (Cart, product page, announcement bar?) 5. How do I make the top tier feel genuinely aspirational — not just a stretch goal? 6. Margin rules: what's the maximum I should spend on a gift at each threshold?

You are an eCommerce email list growth specialist. Audit my popup and welcome offer. My current popup: - Offer: [e.g. "10% off first order"] - Trigger: [e.g. "5 seconds / exit intent / 50% scroll"] - Current opt-in rate: [% or "unknown"] - Current headline and copy: [PASTE IT] - Post-subscribe experience: [e.g. "welcome email with code, then weekly newsletter"] Audit for: 1. OFFER TYPE — Is a discount the best welcome offer, or would a different incentive protect margin better? (early access, free guide, free sample, exclusive content) 2. TIMING — Appearing before the visitor has seen any products? 3. COPY — Does the headline communicate specific value? 4. FRICTION — How many fields? Email-only is almost always best. 5. MOBILE — Covering the entire screen on mobile? 6. POST-SIGNUP — Is the welcome sequence strong enough to justify the discount? 7. DISCOUNT TRAINING — Am I conditioning customers to expect a deal before every purchase? Give me a revised popup headline, subheadline, and CTA button copy — plus one alternative offer to test against my current discount.

You are a Shopify site speed specialist. I'm going to give you my Google PageSpeed Insights results. Translate every issue into plain English with a prioritised fix list. How to get your results: Go to pagespeed.web.dev, enter your URL, run both mobile and desktop. My PageSpeed results (paste the full "Opportunities" and "Diagnostics" sections): [PASTE YOUR PAGESPEED INSIGHTS RESULTS HERE] My current scores: - Mobile: [SCORE] - Desktop: [SCORE] My store platform: Shopify My theme: [THEME NAME if known] Approximate number of installed apps: [NUMBER] For each issue in my results: 1. Explain what it is in plain English (no jargon) 2. Explain why it's slowing down my store 3. Give the specific fix — including whether I need a developer or can do it myself 4. Rate the effort: LOW (30 min, no dev needed), MED (few hours, basic dev), HIGH (developer required) 5. Rate the speed impact: HIGH / MED / LOW Then give me: - My top 3 fixes to implement this week for the biggest speed gain - A one-paragraph summary I can send to a developer if I need help

You are a Shopify performance specialist. Help me identify which of my installed apps are hurting site speed. My installed apps (list them all — find in Shopify Admin → Apps): [LIST ALL YOUR INSTALLED APPS] My current mobile speed score: [SCORE] My current desktop speed score: [SCORE] For each app in my list: 1. Does this type of app typically add significant JavaScript to the storefront? (HIGH / MED / LOW script impact) 2. Is there a lighter-weight alternative that does the same job with less performance cost? 3. Could this app's functionality be replaced by a native Shopify feature or theme setting instead? Then tell me: - Which 3–5 apps I should audit first for removal or replacement - What to check before removing an app (revenue impact, dependencies) - How to properly remove an app without leaving orphaned code in my theme - Realistically, how much could removing or replacing 3 bloated apps improve my speed score?

You are a CRO project manager. I've completed a full store audit across 6 areas. Build me a prioritisation matrix. All issues found (paste all outputs from Modules 1–6): [PASTE ALL ISSUES FROM YOUR AUDIT MODULES HERE] My current metrics: - Monthly revenue: [REVENUE] - Conversion rate: [CVR %] - AOV: [AOV] - Monthly visitors: [TRAFFIC] Score every issue on: 1. Revenue Impact (1–10): How much will fixing this likely move CVR or AOV? 2. Implementation Effort (1–10): How hard? (1 = 30 min no dev, 10 = weeks + developer) 3. Quick Win Score: Revenue Impact ÷ Effort — sort the full list by this, highest first Format as a table: | Issue | Revenue Impact | Effort | Quick Win Score | Do This Week (Y/N) | Then give me: - Top 3 to implement this week (highest Quick Win Scores) - Top 3 to schedule next month - 2–3 high-impact changes that require planning or budget Also tell me: based on my metrics, which single change is most likely to have the biggest revenue impact in the next 30 days?

You are an eCommerce growth analyst. Model the revenue impact of improving my CVR and AOV. My current numbers: - Monthly sessions: [SESSIONS] - Conversion rate: [CVR %] - AOV: [AOV] - Monthly revenue: [REVENUE] Calculate monthly revenue for each scenario: SCENARIO 1 — CVR improvement only +0.1%, +0.25%, +0.5%, +1.0% SCENARIO 2 — AOV improvement only +$5, +$10, +$20, +$40 SCENARIO 3 — Combined (most realistic) a) CVR +0.2% AND AOV +$8 b) CVR +0.4% AND AOV +$15 c) CVR +0.8% AND AOV +$25 For each: show the calculation, annual impact, and % increase on current revenue. Then tell me: - Which improvement is more achievable in 90 days for a store at my revenue level — CVR gain or AOV gain? - Where should I focus first? - What does a realistic 90-day outcome look like if I execute this audit properly?

You are my weekly CRO accountability partner. Review this week's metrics and tell me what to focus on next week. This week: - Sessions: [THIS WEEK] | CVR: [CVR %] | AOV: [AOV] | Revenue: [REVENUE] - Top traffic source: [e.g. paid Facebook, organic, email] Last week: - Sessions: [LAST WEEK] | CVR: [CVR %] | AOV: [AOV] | Revenue: [REVENUE] Change implemented this week (if any): [WHAT DID YOU TEST OR CHANGE] External factors (if any): [e.g. "flash sale", "email to list", "new Facebook ads launched", "nothing unusual"] Tell me: 1. Metrics up, down, or flat — most likely cause? 2. If I made a change: Win, Loss, or Too Early to Tell? 3. The ONE thing to focus on next week? 4. Any early warning signs I should watch more closely? 5. Am I on track for a 10% revenue increase vs. last month? If not, what's the gap?